Services

We partner with customer-first brands building meaningful, everyday impact..

Across CPG and retail, we work with companies that enhance quality of life through thoughtful products, authentic experiences, and real value. Whether improving wellbeing or simply bringing more ease and joy into daily routines, these brands create connections that last—and that’s where we do our best work.

 

CPG & Retail Management

We partner with CPG and retail brands at critical inflection points—growth, transformation, or reinvention—to build resilient, modern businesses. Our consulting approach connects organizational health, commercial strategy, and brand execution to drive sustainable growth both on the shelf and online. We help leadership teams make confident, data-informed decisions that strengthen relevance with today’s consumer while preparing the business for what’s next.

  • Omnichannel Growth Strategy (Retail, DTC & Marketplaces)
    Aligning channel roles to maximize total brand sales while minimizing cannibalization and margin pressure.

  • Retail Readiness & Go-to-Market Execution
    Supporting retail launches and expansions with clear assortment, pricing, packaging, and retailer-specific strategies.

  • Retail Media & Performance Marketing Strategy
    Connecting retail media networks, paid social, search, and creator programs to drive full-funnel growth and measurable sales impact.

  • Consumer, Shopper & Retailer Insights
    Translating data and insights into actionable strategies for marketing, merchandising, and innovation.

  • Portfolio & Assortment Optimization
    Evaluating SKUs and product portfolios to improve sell-through, simplify operations, and focus investment on growth drivers.

  • Commercial & Margin Optimization
    Informing pricing, promotional, and spend efficiency decisions to balance growth with profitability.

  • Creative & Content Systems for Scale
    Building repeatable content frameworks that perform across retail, ecommerce, and paid media environments.

  • Measurement, Attribution & KPI Frameworks
    Establishing clear performance metrics that link marketing activity to retail velocity, DTC revenue, and business outcomes.

Strategy

Effective strategy turns ambition into action—especially in complex CPG and retail environments where ecommerce, retail, and performance marketing must work together. We help organizations define clear growth goals, prioritize initiatives, and deploy resources across channels to drive both short-term performance and long-term brand equity. Our approach blends market research, consumer and shopper insights, ecommerce best practices, and performance data to deliver strategies that are practical, scalable, and built for execution. Clients leave with a clear roadmap that aligns teams, fits within budget, and can be activated immediately.

  • Ecommerce & Omnichannel Growth Strategy
    Developing strategies that optimize DTC, marketplaces, and retail.com performance while clearly defining channel roles, KPIs, and growth priorities.

  • Performance Marketing & Media Strategy
    Creating full-funnel performance frameworks across paid social, search, retail media, and creator channels to efficiently drive acquisition, conversion, and revenue.

  • Communication & Sales Funnel Strategy
    Designing integrated funnels that align content, media, and merchandising to move consumers from discovery to purchase to repeat engagement.

  • Product Launch Strategy
    Building end-to-end launch plans that connect product, ecommerce readiness, retail activation, and performance media to drive awareness, velocity, and scale.

  • Customer Retention Strategy
    Developing retention and lifecycle strategies that increase lifetime value through owned channels, loyalty, and post-purchase engagement.